Amust – Pioneering Excellence in Packaged Drinking Water for 30 Years
In the dynamic landscape of post-1990s India, economic liberalization brought about a sea of change in consumer behaviour. During the era of transformation, as international products flooded the domestic market, the founders of Amust saw an opportunity to enter the Fast-Moving Consumer Goods (FMCG) sector, driven by the evolving aspirations of the people. Established in the plastic industry, they decided to pioneer a new venture – Amust Packaged Drinking Water.
A Vision Fulfilled: From Plastic to Purity
In the early months of 1993, after extensive market research, Amust emerged as a response to the growing scarcity of safe and hygienic drinking water. The question loomed: Would people pay for bottled water, considering it a luxury rather than a necessity? Over the decades, this perception has shifted, and what was once considered a luxury is now an essential part of daily life.
Amust achieved a significant milestone after receiving approval from the Indian Railways to be served on the prestigious Rajdhani Express. This recognition of Amust’s superior quality also led to its inclusion in the in-flight services of Indian Airlines Ltd., a subsidiary of Air India Ltd. These strong partnerships have significantly bolstered Amust’s reputation and solidified the brand’s credibility as a top-quality provider of services.
Distributor Partnerships: The Local Connection
While Amust’s association with prominent players elevated its profile, its presence in local markets was made possible by the tireless efforts of its distributors. These partners ensured that Amust reached consumers across Eastern India and beyond. Innovation and Packaging Expertise: A Winning Combination Change is inevitable, and Amust embraced it wholeheartedly. The growing market demand necessitated upgrades from smaller semi-automated plants to state-of-the-art machinery. The introduction of Reverse Osmosis (RO) technology further elevated Amust’s production standards, ensuring the highest quality for its consumers.
Amust’s journey was not limited to water alone. It was about embracing innovation and leveraging expertise. Packaging was also a crucial factor in shaping the identity of Amust, providing it with a competitive edge in a rapidly evolving industry. Using the knowledge gained from its plastic division, Amust created packaging that met the highest standards and made the brand stand out from its competitors.
Quality, Certification, and Sustainability: A Trifecta of Commitment
The commitment to excellence is evident in Amust’s journey. In 2001, it became one of the first companies to receive approval and enlistment by the Bureau of Indian Standards (ISI Marking). Certifications from renowned organizations such as the Food Safety and Standards Authority of India (FSSAI) and ISO 22000 further validated Amust’s dedication to meeting international food safety and quality management standards. Amust’s relentless pursuit of excellence extends beyond quality to sustainability and social responsibility. Responsible water sourcing, efficient production processes, and eco-friendly packaging solutions minimize the environmental footprint. Additionally, Amust actively engages in community initiatives and charitable endeavours, emphasizing a commitment to making a positive impact beyond business operations.
Looking Ahead: A Vision for the Future
The journey of Amust is a testament to the power of vision, resilience, and unwavering commitment to excellence. From the early days of sensing a shift in consumer behaviour to becoming a trusted name in the packaged drinking water industry, Amust has quenched the thirst of millions and set a standard for purity, innovation, and social responsibility.
As Amust embarks on the next chapter of its illustrious history, it remains dedicated to providing safe, pure, and refreshing drinking water. The company is poised to embrace emerging technologies, explore new avenues of growth, and expand its footprint across Eastern India and beyond. By staying true to its founding principles of integrity, excellence, and customercentricity, Amust is well-positioned to navigate the evolving landscape of the packaged drinking water industry.
Here’s to 30 years of excellence – and many more years of trust and quality ahead!
Stay hydrated, and stay refreshed with Amust!
